KELLI MARTIN
KELLI MARTIN
CLIENT
KELLI MARTIN
DESIGN TEAM
SARAH PARTAIN
KELLI MARTIN
TIMELINE
A$AP ROCKY
IDENTITY
IDENTITY
I was studying Entertainment Marketing, knowing that I had a passion for creation. At this time I was also working in salons which really just fostered the idea of being able to make it “big” in the hair world and that it could be this huge career. LA really shows you how far you can go with the right connections and determination.
los angeles, ca
los angeles, ca
POWERFUL
BOLD
EFFORTLESS
STRONG
ELEVATED
ELEGANT
CLEAN
CHIC
INTERESTING
EXPENSIVE
KIND
HUMBLE
GRACIOUS
CLASSIC
POWERFUL
BOLD
STRONG
EFFORTLESS
ELEVATED
ELEGANT
CLEAN
CHIC
INTERESTING
EXPENSIVE
KIND
HUMBLE
GRACIOUS
CLASSIC
MISSION: I love being able to help bring a vision to life, to make people feel pretty. I also love the story telling you can achieve through certain looks. It’s a very satisfying business in the sense, you play a key role in helping people feel beautiful.
GOALS: I have the drive to make it a career and get my name out there. I have really big dreams (ie seeing my work on Vogue one day) so that really pushes me. As well as the want to be a powerful name in the industry. I hope to become a fully freelance celebrity hairstylist. I would love to be doing press tours and have my work in the cover of magazines.
LOGOS
LOGOS
LOGO TYPES
GIVE WHEN YOU GO
GIVE WHEN YOU GO
GWYG
GWYG
Give When You Go
Give When You Go
LOGO MARKS
*can be combined in variety of ways
TYPOGRAPHY
TYPOGRAPHY
The quick brown fox jumps over the lazy dog
0123456789 !@#$%^&*()?"
The quick brown fox jumps over the lazy dog
0123456789 !@#$%^&*()?"
TOKYO DREAMS
TOKYO DREAMS
TOKYO DREAMS PLAIN
TOKYO DREAMS PLAIN
The quick brown fox jumps over the lazy dog
0123456789 !@#$%^&*()?"
The quick brown fox jumps over the lazy dog
0123456789 !@#$%^&*()?"
Hopeless Romantic Society
Hopeless Romantic Society
The quick brown fox jumps over the lazy dog
0123456789 !@#$%^&*()?"
The quick brown fox jumps over the lazy dog
0123456789 !@#$%^&*()?"
Evangelos
Evangelos
The quick brown fox jumps over the lazy dog
0123456789 !@#$%^&*()?"
The quick brown fox jumps over the lazy dog
0123456789 !@#$%^&*()?"
05 BODY FONT - NEUE HAAS GROTESK DISPLAY
Neue Haas Grotesk Display
Neue Haas Grotesk Display
The quick brown fox jumps over the lazy dog
0123456789 !@#$%^&*()?"
The quick brown fox jumps over the lazy dog
0123456789 !@#$%^&*()?"
COLOR PALETTE
COLOR PALETTE
GIVE WHEN YOU GO
GIVE WHEN YOU GO
GIVE WHEN YOU GO
GIVE WHEN YOU GO
GIVE WHEN YOU GO
GIVE WHEN YOU GO
GIVE WHEN YOU GO
GIVE WHEN YOU GO
GIVE WHEN YOU GO
GIVE WHEN YOU GO
GIVE WHEN YOU GO
GIVE WHEN YOU GO
GIVE WHEN YOU GO
GIVE WHEN YOU GO
Give When You Go
Give When You Go
Give When You Go
Give When You Go
Give When You Go
Give When You Go
Give When You Go
Give When You Go
Give When You Go
Give When You Go
Give When You Go
Give When You Go
Give When You Go
Give When You Go
DESIGN GUIDELINES
DESIGN GUIDELINES
STRONG SOLID COLORS - MINIMAL COLOR BLOCKING, ELEVATED - COULD BE LUXURY, COULD BE BACKPACKING
TRAVEL JOURNALS, SCRAPBOOK, TIMELESS, HANDWRITTEN, LOVE LETTERS TO THE WORLD
STAMPED, LIKE SOMETHING YOU’D COLLECT WHILE TRAVELING, PATTERNS, WALLPAPER
SIMPLE BOLD STATEMENTS
DESIGN ELEMENTS
DESIGN ELEMENTS
STAMPED EFFECTS - LIKE A PASSPORT STAMP OR WORN DOWN STICKERS
COLOR - COLORBLOCKING, COLOR WASH, POPS
PAPER TEXTURES - LIKE JOURNALS, POSTCARDS, COLLECTED SCRAPS, TIMELESS
PATTERNS - TILES, WALLPAPERS, MAXIMALISM
WEB
WEB
CLEAN, COLORFUL, CLEAR, EDUCATIONAL, INTERESTING, INSPIRING, BOLD, ADVENTUROUS, PERSONAL
*FINAL MOCKUPS WILL LIVE HERE ONCE APPROVED
